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SCICON was founded in 1980 in a garage near Bassano del Grappa, Italy in the cradle of the cycling industry, to solve a problem of how professional cyclists could travel with their bikes.
Over time SCICON has evolved to a brand that not only solves problems, but inspires adventure around the world.
In over forty years since inception of the brand, the greatest cyclists in the history of cycling have used a SCICON bag. Moser, Cipollini, Pantani, Indurain, Bettini, Boonen, Froome, Contador, Nibali, Sagan, Pogačar to name just a few.
In 2011, the ASG Group became the main shareholder of SCICON, guaranteeing rapid, global expansion and elevating the brand to new heights.
In 2019 SCICON entered the world of sports eyewear and immediately became a point of reference for many cycling champions and enthusiasts.
In less than a year, SCICON glasses win the 2020 Tour de France with Tadej Pogacar, over 50 races and are used by no less than three World Tour Teams, namely UAE Team Emirates, NTT Pro Cycling and Israel Cycling Academy.
SCICON continues it’s quest to create one of the world’s leading sport performance eyewear brands and is rewarded with over 100 UCI WorldTour victories from three teams and celebrates Tadej Pogačar’s second Tour de France title in 2021 on the Champs-Élysées.
In 2022 SCICON officially announces the largest eyewear endorsement in the UCI WorldTour and present no less than four UCI Mens WorldTour teams and two UCI Womens WorldTour teams with over 150 professional cyclists that sport SCICON glasses at races.
As the world’s best riders gather for an exciting Grand Depart in Copenhagen, Denmark, ready to compete at the 109th Edition of the Tour de France, UAE Team Emirates, Israel Premier Tech, BikeExchange Jayco and Astana Qazaqstan are all sporting the latest Scicon Sports performance sunglasses, with a total 32 riders. Scicon Sports, becomes the most worn eyewear brand at the Tour de France.
Today SCICON is available in over 40 countries in the world and operates branches in the USA (San Diego), Canada (Vancouver), South Africa (Pretoria), Australia (Melbourne). The Global Headquarter in Bassano del Grappa (Italy) includes a concept lab for the prototyping of bags, production of technical sportswear and eyewear assembly.
THE MARVEL OF MEXICO
Developed together with Francesco Moser, SCICON presents the first Aerocomfort road bike travel bag, to transport his bike to Mexico City for his world hour record attempt. Francesco Moser breaks the world hour record with 51,151km/h.
IN THE FIELD
SCICON recognized early on that to be successful it needed to earn the trust of world-class athletes through the decades. Producing innovative products that make athletes perform better is important, but SCICON's secret to success had an additional ingredient: we meet with athletes at races, listen carefully to their feedback, and constantly monitor what can be improved or even invented to support their needs. The World's best athletes trusted SCICON and its founders from the very beginning, an aspect that will not change throughout the decades to come.
A WORLD FIRST
SCICON exhibits a new innovation at the EICMA show in Milan, Italy. Proudly presenting the world's first hard-sided bike travel case for road bikes, designed meticulously around the geometry of road bikes and fitted with special wheel compartments for total travel safety.
SCICON continues to push the boundaries of innovation as it presents a revolutionary bracket system that connects saddlebags directly with the saddle and eliminates the need for traditional straps.
THE RE-BIRTH OF AN ICON
SCICON presents an update of the legendary Aerocomfort bike travel bag and grows the range of bike travel bags and accessories to over 30 items. Expanding its portfolio to cover the needs of all types of athletes who use a bike, by adding bags and accessories for road cycling, triathlon, and MTB to the collection.
OFTEN COPIED NEVER REACHED
SCICON presents the new Aerotech Evolution bike travel case. The original design from 1989 received a complete overhaul as SCICON presented the lightest, most robust, and practical bike travel case on the market with a mere 11kg in weight. In the face of a revolution in the bike travel industry SCICON patents the silhouette of the product and although the design was often copied, the recipe for the unique ABS material, used to make the case one of the lightest and most robust in the market, remains a tight-lipped company secret.
THE #1 CHOICE OF THE PROS
From Bassano del Grappa to the world. SCICON has over the years established itself as the household name in bike travel bags for the "Who is Who" in professional cycling and becomes the number one choice for pro-teams and world-class athletes who compete on a global stage. Scicon Bags is trusted by the world's best athletes for its reliability and ease of use. Athletes like Cancellara, Contador, Nibali, and Sagan are some to name just a few who all travel the world with Scicon bags.
FROM BAGS TO BIBS
Scicon Sports invests into its own in-house custom clothing production in Northern Italy in an endeavour to develop premium cycling clothing that goes beyond the industry standard.
THE ICON IN SC-ICON
In preparation for the launch of our new eyewear, Scicon Bags (SCICON) rebrands to Scicon Sports and presents a new logo, isolating the ICON in Scicon, symbolizing admiration, significance, and great influence. A switch from functional to lifestyle. A new logo that is here to stay. Today Scicon Sports stands for Sport Concept Icon.
Times may change, but Scicon quality will always remain.
THE BEGINNING OF A NEW ERA
Scicon Sports presents its first sports performance sunglass designed together with Gareth Wittstock at the Riviera Waterbike Challenge (RWBC) organized by the Princess Charlene of Monaco Foundation.
The RWBC included 44 world-class athletes, Formula 1 drivers, HSH Prince Albert, and HSH Princess Charlene of Monaco racing water bikes over a 20km relay course just outside Port Hercules, Monaco to raise funds for the Princess Charlene Foundation to help teach children to swim.
FINDING NEW TEAMMATES
When you are already great, how do you become even better? You keep on training. Or join forces with someone who complements you and your strengths. Scicon Sports presents the first range of sport performance sunglasses together with Essilor Sun Solutions and announces a partnership with Shamir Optical to develop RX solutions.
THE MAGIC OF YELLOW
It was clear from the start that Scicon Sports needed to make an impact in the cycling world and signed no less than three endorsement deals with UCI WorldTour teams, namely UAE Team Emirates, NTT Pro Cycling, and Israel Start-up Nation. A sign of strength and a signal to the market with the second-largest eyewear endorsement in the peloton and 90 professional riders sporting Scicon Sports sunglasses in their quest for victory. A bet that worked out with several victories to our name throughout the season. However, the biggest mark was still to be made, by achieving the greatest accolade in cycling with the victory of the Tour De France by the phenomenal talent Tadej Pogacar.
HOUSTON WE HAVE A PROBLEM
Following a long and thorough process, Scicon Sports obtains the approval to manufacture technical cycling clothing and lifestyle apparal bearing the marks of the world's famous National Aeronautics and Space Administration abbreviated as "NASA" and presents the Scicon Sports Space Agency Collection. The clothing collection carries the three iconic logos that include the NASA insignia (also known as the "meatball"), the NASA logotype (also known as the "worm"), and the NASA seal and is an omage to the great explorers of space.
Winning the Tour DeFrance twice is no small feat. Scicon Sports is proud to work with cycling sensation Tadej Pogačar leading the peloton from the front. The world congratulates Tadej Pogačar to his second Tour de France win in succession, becoming the youngest riders in history to ever win two Tour de France back-to-back. Scicon Sports is a proud supporter of Tadej Pogačar and celebrations on the Champs-Élysées will remain an accolade for the brand.
THE MOST POPULAR EYEWEAR BRAND AT THE TOUR DE FRANCE
The world’s best riders gather for an exciting Grand Depart in Copenhagen, Denmark ready to compete at the 109th Edition of the Tour de France. UAE Team Emirates, Israel Premier Tech, BikeExchange Jayco and Astana Qazaqstan will all be sporting the latest Scicon Sports performance sunglasses, with 32 riders having a choice of Aerowing, Aerowing Lamon, Aeroshade XL or Aeroshade Kunken sunglasses. Scicon Sports, the most worn eyewear brand at the Tour de France.
Photos on this document are historical in nature. Some individuals pictures or mentioned may no longer be directly affiliated with SCICON.
A special thanks to all the special people who have contributed to make SCICON so unique today
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