Scicon Sports is thrilled to announce the grand reveal of its dynamic new logo, symbolizing a fresh era of innovation and excellence for the brand. Rooted in three core principles that epitomize our forward-thinking ethos, our new visual identity is poised to captivate audiences worldwide:

DISTINCTIVELY UNIQUE
At Scicon Sports, we are committed to bringing only the exceptional into existence. Our creations are a testament to our dedication to uniqueness and individuality.

EMBRACING A WINNING MINDSET
We believe in inspiring greatness. Our designs ignite the imagination, empowering individuals to strive for their personal best in every endeavor.

REDEFINING POSSIBILITIES
Limits are meant to be challenged. We reject the notion of “impossible” and tirelessly push the boundaries to craft transformative experiences that enhance performance.

Crafted by the visionary genius of Peter Yee, the creative mastermind behind Oakley’s iconic “O” and a host of revered designs in the sports eyewear realm, our new logo is a testament to artistry and innovation. The emblematic “S” is meticulously sculpted into a sleek, milled rectangular shape, accentuated by a subtle 20-degree rounded tip line on each side. This fusion of contrasting elements seamlessly marries stability and precision with the graceful allure of rounded geometry.

Reflecting on his inspiration, Peter Yee shares, “I aimed to create a logo that is both contemporary and timeless, drawing inspiration from the architectural finesse of Palladio’s Ponte Vecchio during a visit to Bassano del Grappa, home of Scicon Sports.” He continues, “I am immensely proud of the final outcome, and I have full confidence that the passionate team at Scicon Sports will propel its global recognition.”

The debut of Scicon’s new “S” logo has already garnered widespread acclaim, having been seamlessly integrated into select products and digital platforms for preliminary feedback. The overwhelmingly positive reception reaffirms our commitment to boldness as the ultimate catalyst for success.

As we embark on this exhilarating journey with our new logo at the helm, Scicon Sports remains steadfast in our pursuit of excellence, innovation, and unparalleled distinction.