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SCICON CAREERS | EMAIL MARKETING MANAGER
SCICON SPORTS HEAD OFFICE, MUSSOLENTE, VINCENZA, ITALY
There has never been a more exciting time to join Scicon Sports. Over the past couple of years, we have experienced phenomenal growth and we are looking for more talented individuals to join our dynamic and dedicated team including a new Email Marketing Manager.
Scicon Sports was founded in 1980 with the scope of making the life of the travelling cyclist easier. With over 40 years of experience and an award-winning bags & luggage line up, Scicon Sports is an established leader in the category. In 2019 Scicon Sports was elevated to new heights and presented a sport performance and lifestyle eyewear range as well as a collection of cycling clothing and ready to wear range of tailored leisure apparel with tees, polos, shirts, sweaters, pants and accessories.
This full-time position is an opportunity to join a rapidly expanding sports and lifestyle brand as an Email Marketing Manager. You are responsible and own Scicon Sports Email Marketing (full funnel), championing one of the most critical mediums that connect us with our customers. This role will partner closely with our e-commerce & marketing team to amplify content, build leads, engage our audience, and drive sales across all online store locations globally. Through leveraging expertise in both e-commerce and D2C strategies, this role will drive awareness, conversions, and retention.
The candidate will be an integral part of an in-house team that sits at the heart of the brand with a strong reputation for consistently delivering top-class written content and comms. Possessing an excellent command of the English language, you will have high standards for your own work, developing campaigns with style and paying careful attention to detail and deadlines.
This role will report directly to the Brand Manager of Scicon Sports but will work closely with many functions within the business: frequently collaborating with the Brand Creative Director, E-commerce team and Customer Care.
THE ROLE:
- Owning the entire email marketing process (full funnel) including databases and workflows
- Understanding the customer journey and implementing a creative process using data to engage and re-engage customers and increase conversion rates.
- Working with e-commerce & paid ads team to implement best practice lead capturing on site and across paid media
- Driving consistency of planning and execution of email communications
- Designing emails for efficient user accessibility and device compatibility
- Finding the perfect balance of cadence and content, brand and product marketing to maintain an engaged and subscribed audience
- Standardize and localize email templates and campaigns
- Developing the written elements of the Scicon Sports email marketing strategy
- Proofreading emails for clarity, grammar, and spelling
- A/B test everything from subject lines and media types to CTAs
- Ensuring global and local campaigns are executed flawlessly and with the right tone of voice for Scicon Sports
- Ensuring emails follow industry policies and standard methodologies
- Testing and optimizing the upper funnel, abandoned cart, and retention workflows
- Working with targeting data to create segmented lists and flows
- Collaborating closely with the marketing & e-commerce team to to amplify and promote internal / external content
- Coordinated restock notifications with supply chain team
- Support product launch events and promotions
- Setting targets for all key email campaigns and funnels (qualitative and quantitative) and reporting back to the business on a monthly basis
THE IDEAL CANDIDATE:
- Bachelor degree level (Business, Marketing, Communication or Modern Languages)
- Native English speaker, a second language is a plus
- Good written and verbal communication skills
- Strong understanding of Email Marketing principles and best practices
- Prior email or retention marketing experience working at an online or D2C brand
- Loves to plan, build and manage project and campaign timelines and budget
- Experience with Magento e-commerce and Mailchimp Email software is a plus
- Highly organized and excellent analytical, relational, management and problem-solving skills
- Ability to multi-task, prioritise and experience with critical deadlines
- Passionate about your work with a ‘can-do’ attitude
- Has a natural sense of urgency and approach to work daily
- Knowledge and passion for outdoor and or cycling sports
Scicon Sports is a challenger brand and growth company that looks for team members to grow with it. Scicon Sports offers competitive pay, casual work environment, a diverse and inclusive culture and an energetic atmosphere for professional development. Interested applicants are invited to send their application via email to [email protected].
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