OUR GREATEST SPRING SEASON DEALS FOR YOU
ABOUT SCICON SPORTS
With over forty years of activity, the greatest cyclists in the history of cycling have used a SCICON bag. Moser, Cipollini, Pantani, Indurain, Bettini, Boonen, Froome, Contador, Nibali, Sagan, to name just a few.
In 2011, the ASG Group became the main shareholder of SCICON, guaranteeing rapid, global expansion.
In 2019 SCICONSPORTS entered the world of sports eyewear and immediately became a point of reference for many cycling champions and enthusiasts.
In 2020, after less than a year, SCICONSPORTS glasses win the Tour de France with Tadej Pogacar, over 50 races and are used by three World Tour Teams. UAE Team Emirates, NTT Pro Cycling, Israel Cycling Academy. We are here to win and stay.
Today SCICONSPORTS exports to over 40 countries and operates branches in the USA (San Diego), South Africa (Pretoria), Australia (Melbourne). The Headquarter in Bassano del Grappa (Italy) includes a concept lab for the prototyping of bags, production of technical sportswear and an eyewear assembly department.
SCICON becomes the first to manufacture and present bicycle touring bags that are fixed on a bike's luggage racks as well as on the handlebars, designed for adventuring and bike-specific travel.
THE MARVEL OF MEXICO
Developed together with Francesco Moser, SCICON presents the first Aerocomfort road bike travel bag, to transport his bike to Mexico City for his world hour record attempt. Francesco Moser breaks the world hour record with 51,151km/h.
IN THE FIELD
SCICON recognized early on that to be successful it needed to earn the trust of world-class athletes through the decades. Producing innovative products that make athletes perform better is important, but SCICON's secret to success had an additional ingredient: we meet with athletes at races, listen carefully to their feedback, and constantly monitor what can be improved or even invented to support their needs. The World's best athletes trusted SCICON and its founders from the very beginning, an aspect that will not change throughout the decades to come.
A WORLD FIRST
SCICON exhibits a new innovation at the EICMA show in Milan, Italy. Proudly presenting the world's first hard-sided bike travel case for road bikes, designed meticulously around the geometry of road bikes and fitted with special wheel compartments for total travel safety.
SCICON continues to push the boundaries of innovation as it presents a revolutionary bracket system that connects saddlebags directly with the saddle and eliminates the need for traditional straps.
THE RE-BIRTH OF AN ICON
SCICON presents an update of the legendary Aerocomfort bike travel bag and grows the range of bike travel bags and accessories to over 30 items. Expanding its portfolio to cover the needs of all types of athletes who use a bike, by adding bags and accessories for road cycling, triathlon, and MTB to the collection.
OFTEN COPIED NEVER REACHED
SCICON presents the new Aerotech Evolution bike travel case. The original design from 1989 received a complete overhaul as SCICON presented the lightest, most robust, and practical bike travel case on the market with a mere 11kg in weight. In the face of a revolution in the bike travel industry SCICON patents the silhouette of the product and although the design was often copied, the recipe for the unique ABS material, used to make the case one of the lightest and most robust in the market, remains a tight-lipped company secret.
THE #1 CHOICE OF THE PROS
From Bassano del Grappa to the world. SCICON has over the years established itself as the household name in bike travel bags for the "Who is Who" in professional cycling and becomes the number one choice for pro-teams and world-class athletes who compete on a global stage. Scicon Bags is trusted by the world's best athletes for its reliability and ease of use. Athletes like Cancellara, Contador, Nibali, and Sagan are some to name just a few who all travel the world with Scicon bags.
FROM BAGS TO BIBS
Scicon Sports invests into its own in-house custom clothing production in Northern Italy in an endeavour to develop premium cycling clothing that goes beyond the industry standard.
THE ICON IN SC-ICON
In preparation for the launch of our new eyewear, Scicon Bags (SCICON) rebrands to Scicon Sports and presents a new logo, isolating the ICON in Scicon, symbolizing admiration, significance, and great influence. A switch from functional to lifestyle. A new logo that is here to stay. Today Scicon Sports stands for Sport Concept Icon.
Times may change, but Scicon quality will always remain.
THE BEGINNING OF A NEW ERA
Scicon Sports presents its first sports performance sunglass designed together with Gareth Wittstock at the Riviera Waterbike Challenge (RWBC) organized by the Princess Charlene of Monaco Foundation.
The RWBC included 44 world-class athletes, Formula 1 drivers, HSH Prince Albert, and HSH Princess Charlene of Monaco racing water bikes over a 20km relay course just outside Port Hercules, Monaco to raise funds for the Princess Charlene Foundation to help teach children to swim.
FINDING NEW TEAMMATES
When you are already great, how do you become even better? You keep on training. Or join forces with someone who complements you and your strengths. Scicon Sports presents the first range of sport performance sunglasses together with Essilor Sun Solutions and announces a partnership with Shamir Optical to develop RX solutions.
THE MAGIC OF YELLOW
It was clear from the start that Scicon Sports needed to make an impact in the cycling world and signed no less than three endorsement deals with UCI WorldTour teams, namely UAE Team Emirates, NTT Pro Cycling, and Israel Start-up Nation. A sign of strength and a signal to the market with the second-largest eyewear endorsement in the peloton and 90 professional riders sporting Scicon Sports sunglasses in their quest for victory.A bet that worked out with several victories to our name throughout the season. However, the biggest mark was still to be made, by achieving the greatest accolade in cycling with the victory of the Tour De France by the phenomenal talent Tadej Pogacar.
HOUSTON WE HAVE A PROBLEM
Following a long and thorough process, Scicon Sports obtains the approval to manufacture technical cycling clothing and lifestyle apparal bearing the marks of the world's famous National Aeronautics and Space Administration abbreviated as "NASA" and presents the Scicon Sports Space Agency Collection. The clothing collection carries the three iconic logos that include the NASA insignia (also known as the "meatball"), the NASA logotype (also known as the "worm"), and the NASA seal and is an omage to the great explorers of space.
Photos on this document are historical in nature. Some individuals pictures or mentioned may no longer be directly affiliated with SCICON.
A special thanks to all the special people who have contributed to make SCICON so unique today